Archive: the early days

By Trou (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

The Michelin stars were an effort to sell tires.

Moreketing in 1900. The famous Guide Michelin originally was a piece of advertising. At the time there were hardly more than 3000 cars in France.