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Color me safe.

Volvo saves cyclists without involving a car feature. Because they can. And because they care about making mobility more safe . Volvo developed this reflective


That’s worth sharing.

It starts with the small things. A little piece of moreketing where you don’t expect it. In a lovely hostel in Bangkok. Here is their

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Life saving advertising. Honda Internavi “Connecting Lifelines”

Only 20 hours after the devastating tsunami in 2011 Honda shared a very precious piece of content with the public: the navigation data provided by


KLM builds a whole campaign around moreketing.

Another effort in a long row to provide customers with something useful instead of just sending them a message. The 5 day campaign invented by

Helping starts with knowing: the “Family Breakfast Project” by Cheerios.

Do you have kids? Then you know about the quality of a monday morning breakfast: there is none. It’s pure stress. Cheerios sells cereals, mainly

By Trou (Own work) [CC-BY-SA-3.0 ( or GFDL (], via Wikimedia Commons

The Michelin stars were an effort to sell tires.

Moreketing in 1900. The famous Guide Michelin originally was a piece of advertising. At the time there were hardly more than 3000 cars in France.


An ad to protect your kids.

Nivea prooves that useful advertising does the job even for fast moving consumer goods. A brilliant idea from FCB Sao Paolo for a brand that’s