Color me safe.
Volvo saves cyclists without involving a car feature. Because they can. And because they care about making mobility more safe . Volvo developed this reflective
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That’s worth sharing.
It starts with the small things. A little piece of moreketing where you don’t expect it. In a lovely hostel in Bangkok. Here is their
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Life saving advertising. Honda Internavi “Connecting Lifelines”
Only 20 hours after the devastating tsunami in 2011 Honda shared a very precious piece of content with the public: the navigation data provided by
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KLM builds a whole campaign around moreketing.
Another effort in a long row to provide customers with something useful instead of just sending them a message. The 5 day campaign invented by
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Helping starts with knowing: the “Family Breakfast Project” by Cheerios.
Do you have kids? Then you know about the quality of a monday morning breakfast: there is none. It’s pure stress. Cheerios sells cereals, mainly
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![By Trou (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons](http://moreketing.de/wp-content/uploads/2014/11/guide_michelin1-225x225.jpg)
The Michelin stars were an effort to sell tires.
Moreketing in 1900. The famous Guide Michelin originally was a piece of advertising. At the time there were hardly more than 3000 cars in France.
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An ad to protect your kids.
Nivea prooves that useful advertising does the job even for fast moving consumer goods. A brilliant idea from FCB Sao Paolo for a brand that’s
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