Archive: matthias


That’s worth sharing.

It starts with the small things. A little piece of moreketing where you don’t expect it. In a lovely hostel in Bangkok. Here is their


KLM builds a whole campaign around moreketing.

Another effort in a long row to provide customers with something useful instead of just sending them a message. The 5 day campaign invented by

By Trou (Own work) [CC-BY-SA-3.0 ( or GFDL (], via Wikimedia Commons

The Michelin stars were an effort to sell tires.

Moreketing in 1900. The famous Guide Michelin originally was a piece of advertising. At the time there were hardly more than 3000 cars in France.


An ad to protect your kids.

Nivea prooves that useful advertising does the job even for fast moving consumer goods. A brilliant idea from FCB Sao Paolo for a brand that’s