Volvo saves cyclists without involving a car feature. Because they can. And because they care about making mobility more safe . Volvo developed this reflective paint with Grey London and Albedo 100. It can be applied on bicycles but also on bike accessories such as helmets, vests etc. You will hardly get a hand on one of these bottles since they are only available at selected bike stores around London. Actually a good example for the fact that useful advertising distributes itself far beyond the the place where it is actually available.