Archive: found & approved

Bildschirmfoto 2015-03-30 um 17.45.03

Color me safe.

Volvo saves cyclists without involving a car feature. Because they can. And because they care about making mobility more safe . Volvo developed this reflective

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Life saving advertising. Honda Internavi “Connecting Lifelines”

Only 20 hours after the devastating tsunami in 2011 Honda shared a very precious piece of content with the public: the navigation data provided by


KLM builds a whole campaign around moreketing.

Another effort in a long row to provide customers with something useful instead of just sending them a message. The 5 day campaign invented by

Helping starts with knowing: the “Family Breakfast Project” by Cheerios.

Do you have kids? Then you know about the quality of a monday morning breakfast: there is none. It’s pure stress. Cheerios sells cereals, mainly


An ad to protect your kids.

Nivea prooves that useful advertising does the job even for fast moving consumer goods. A brilliant idea from FCB Sao Paolo for a brand that’s